
Care Deeply
Care deeply about the work you do. Be constantly learning, willing to go out on a limb, challenge assumptions, and go back to first principles.

Longterm
Treat every interaction as part of a 30 year relationship: You’ll see everyone down the road again as customers, partners, coworkers, etc.

Trust
Inherently trust each other and believe in empowerment and autonomy so people can bring and do their best.