
Care Deeply
Care deeply about the work you do. Be constantly learning, willing to go out on a limb, challenge assumptions, and go back to first principles.

Longterm
Treat every interaction as part of a 30 year relationship: You’ll see everyone down the road again as customers, partners, coworkers, etc.

Curious
We're always learning and we approach everyone and every problem with curiosity. When needed we challenge assumptions, and go back to first principles.