Who we are

Replicated collects data across a number of channels, including our websites, newsletters, account setup process, and from usage of the Replicated platform itself. Here is what we collect via which channels, and how we use it.


Replicated operates multiple websites, including,, and Data collected on those sites includes:

  • Various log data (including browser, location and device information): Any log data we collect is aggregated and used to improve the content of our web pages and the quality of our service.
  • IP addresses: IP addresses may be shared anonymously with third parties (e.g., Twitter) for advertising purposes, but are not otherwise used to track visitors.
  • Cookies: We use cookies to record current session information and manage account logins, but do not use permanent cookies.

Newsletters and blog

Replicated operates multiple newsletters and blog sites. Data collected via those services includes:

  • Email addresses: Email addresses are used only to communicate with subscribers.
  • IP addresses and location data: IP addresses and location data are used to gain visibility into where subscribers reside, for purposes of better understanding our reach.
  • Subscriber activity: We collect aggregate data such as newsletter open and click rates, and individual data such as whether subscribers open an email or click on a link.

All data collected via our newsletters and blog are used solely to improve the content of those services, and are not shared or sold for commercial purposes.

Account setup

Signing up for an account with the Replicated service requires providing several pieces of information, including:

  • Company name
  • Email address
  • Password

Account holders that become Replicated customers will also need to provide billing data through a third-party payment processor. Information gathered will include:

  • Name
  • Billing Address

Replicated uses information collected from account holders for the following general purposes: products and services provision, billing, identification and authentication, services improvement, contact, and research. Any collection and usage of account data is also governed by a separate Terms of Service agreement.

The Replicated platform

Data collection and privacy related to our product, the Replicated platform, is governed by a separate customer agreement and Data Processing Addendum. These documents lay out our compliance with the European Union General Data Protection Regulation (GDPR), as well as the EU-US and Swiss-US Privacy Shield frameworks, with regard to privacy of personal data collected and processed as part of the customer relationship and platform usage.

Cookie policy

A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a website's computers and stored on your computer's hard drive. We use cookies to record current session information, but do not use permanent cookies. You are required to re-login to your Replicated account after a certain period of time has elapsed to protect you against others accidentally accessing your account contents (and you are highly encouraged to activate two-factor authentication on your account).

Analytics services

Replicated uses Google Analytics to determine how users use our websites. Google Analytics uses cookies to gather information about which pages users access on the website and which sites users visited prior to accessing a Replicated website. Google Analytics will collect only IP Address assigned to the user on the day they visit the website, we do not combine Google Analytics with any personally identifying information. We use Google Analytics only to improve our websites.

We also use Intercom to support current users accessing the Replicated services and those initiating a chat using the Intercom button on our website. This service is only used for logged-in users, or those that have elected to chat. For logged-in users the session information is connected to the email address with which the user accesses the Replicated website. For users that are not logged in the session information is connected to the user's IP address. Intercom gathers data regarding IP addresses and login activity.

When we share your data

Replicated may share or store data collected via our web properties (website, newsletters, blog, account setup) with third parties, for the following purposes:

  • Legal requirements: It is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or as otherwise required by law.
  • Acquisition: IP addresses and location data are used to gain visibility into where subscribers reside, for purposes of better understanding our reach.
  • Advertising: We occasionally (and automatically) send anonymous data about site visitors to third-party platforms for the purposes of targeted advertising. For example, individuals who have visited our site while logged into Twitter might see relevant ads in their timeline, although Replicated does not know who visited the site or who is served such ads.
  • Customer research: We use data provided during the account setup process in order to determine who is signing up and to qualify sales leads. In this case, information may be combined with data from other sources in order to verify identity and assess business prospects.

International transfers of information

Replicated and our service providers may transfer, store and process information, including information collected in the European Economic Area (“EEA”), to the United States and other countries with personal data protection laws with different laws and regulations governing personal data collection differing from your home country. Replicated's application and database servers are located in the United States using Amazon Web Services and Google Compute Engine services which have certified with the Department of Commerce that they adhere to the Privacy Shield Principles under the EU-U.S. and Swiss-U.S. Privacy Shield frameworks. Replicated will protect all Personal Data in accordance with this Privacy Policy wherever it is processed and take appropriate steps to protect your personal data in accordance with applicable laws.


Replicated may periodically update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your Replicated primary account holder account or by placing a prominent notice on our site. Such notice will be given at least 4 days in advance of the date the new policy will be applied.

This privacy policy was last updated March 12th, 2019.


Any questions about this Privacy Policy should be addressed to